Paul de Fombelle › Sarbacán (2010-) Achievements (from scratch to...): ▲ Spanish version installed on 17k+ devices, 400+ small businesses retained as loyal Premium customers [Oct 13] ▲ SEO: top 5 Google ranks for >50 Premium requests, including ”programa email masivo” CPC:$8.31; ”programa email marketing" CPC:$5.75; ”envio mail masivo” CPC:$5.13 [Source Semrush Sep 13] ▲ Content strategy: 500+ blog posts, generating increasing organic qualified traffic 70k+ unique visitors ▲ SEM&Display: benefits taken from every single possibility of Google Adwords (optimized ads and extensions, Display Remarketing scenarios, Keyword insertion, Search Network with Display Select, etc.) ▲ PR: interviews in Expansión -first Spanish Economic Newspaper- and national television; invited author on all leading Marketing Websites in Spain; 200+ items clipping ▲ Lead generation: 13k+ Freemium B2B forms filled; 4k+ white paper downloads ▲ Cross-selling: launch of a Sarbacán Graphic Studio and plantillas.sarbacan.es +: Email marketing strategy (advanced personalization, segmentation through scenarios), integrated social media communication (Fb Ads, Lkin Ads, Tw, G+, viral infographics), guest lecturer, webinars, professional fairs... > Result: Financial break-even reached in 18 months; Lead to a second round of investments. 2013 turnover (after 3 years): +35% growth